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DC Shoes - Sole Redemption

DC shoes add a little soul to your soles

Ken Block, the founder of DC shoes is something of a legend in the adrenalin-fuelled world of surf, cars and speed. In a feature in EXPN magazine, he recently took a staff journo for a ride. “You sure you're ready for this?” he asked?
It’s a fair question. DC shoes is a brand that was born in the fury and speed of extreme sports. A brand that was built to equip those on the edge with the right gear to do what they do: live life at a breakneck speed.

Shoes Built for Speed

Ken Block’s rally car is built for stunt driving, equipped complete with a four-way seat belt to strap you in for a merciless ride. The 40-something year old first hit is one of the biggest names on the rally scene as well as the fashion one. DC shoes have built a mini-empire on their cool, authentic clothing, designed for skaters and surfers. The Californian has five straight 100 Acre Wood titles in rally America and the DC shoes co-founder is also a star of the Gymkhana web-video series.

DC Shoes: The Authentic Choice

And taking a ride with Block is clearly something you need to feel equipped for: “Block slams his left foot on the brake, stopping inches before a concrete wall,” writes EXPN magazine. “Your stomach churns as he reverses, manoeuvres around the wall and accelerates for 200 meters while slaloming through orange cones.” Phew. Block is no amateur when it comes to extreme sports. And DC shoes are iconic thanks to their association with the man and legend. The fact Block is one of the driving forces behind the clothing empire DC Shoes as well as being an all-out rally racing star gives the brand a kudos others would kill for. His success on the race track has drawn parallels to his success in business. DC Shoes are a hit because Block sees the world differently. Other shoe companies boxed their skater, surfer shoes with their baseball and jogging sneakers. But not DC Shoes. DC Shoes speak directly to skaters. And Block has taken his skater mentality to the road – turning a ton and a half vehicle into a skateboard on a race course. Block’s winning vision is what makes DC Shoes so authentically cool.

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