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DC Shoes - Skater Style Grows Up

DC Shoes have long been the cult shoe of choice for skaters and surfers. But skater fashion is growing up.

DC Shoes built their reputation on the skater scene. The skateboarding brand has built its reputation for delivering footwear especially for the extreme sports world. DC Shoes are worn by kids on the snowboarding, BMX, motorcross, rally car racing, surfing and skating scene thanks to the fact DC actually designed their shoes to optimise those kinds of activities – combining form, function and funky design. Founded in 1993, DC Shoes was sold to Quicksilver in 2004 and has retained its authentic skater roots. But perhaps this acquisition by the world’s most influential surfing brand did something else for the DC Shoes brand – it helped it grow up.

Fashion Forward Style

According to fashion aficionados, the skater look is undeniably chic right now. Skater shoes were designed to withstand tricks, jumps and flips, but it was about aesthetics as well as attitude. Unlike other sports shoes, DC Shoes were funky first and foremost. And perhaps this has ensured the skater look has not just been a passing trend but has matured and grown up with the world of fashion. DC Shoes and the skater chic style have been described as a “tasteful blend of fashion forward individuality.”

DC Shoes for the Dedicated Skater

Many former skaters are taking their old look into kidult and adulthood, and as all trends progress so does the skater trend. DC Shoes being a skateboarding brand keeps in touch with the core of skateboarding but at the same time taps into the styles that come with sports industry. The skateboarder look has evolved through the decades from the 80s with its baggy, loud and edgy vibe to the streamlined, refined, fitted skinnies of the 90s to today, where DC Shoes and sport fashions offer a more sophisticated urban street wear. Skaters who grew up realised they needed to dress differently. DC Shoes and skater brands offered more polished street wear too for fashion lovers who wanted to tap into the fashion without actually participating in the sport. DC Shoes aren’t just about practical skating shoes; they’re about a philosophy and attitude to life. But DC Shoes have remained at the heart of the skateboarding scene as the reputable uniform for the dedicated skater.

Get Your Hands on a Pair of Authentic DC Shoes from Rockstar Clothing

Rockstar Clothing is an online retailer synonymous with alternative fashion brands. Find the brands loved by musicians, artists, skateboarders and snowboarders, including DC Shoes. For clothes and footwear to match your attitude, shop online with Rock Star Clothing.

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